Express uniqueness of hackers
Craft the visual identity for a hackathon focused on talent recruitment.
4.Talent
Visual identity
2022
My role
Create a visual identity for a hackathon competition that will put the emphasis on the uniqueness of every project and participants, while also crating a reminder to the company logotype.
Challenge
To build a strong visual link between the tech world and a sense of uniqueness, I first needed to find one clear element that could capture both. I went through several explorations to understand what could best bring these two ideas together.
A technological signature
After thorough exploration, the QR code emerged as the ideal symbol. It embodies the pixel aesthetic that represents technology, while its unique, scannable nature conveys individuality and opens gateways to limitless digital possibilities.
Include corporate branding
The final challenge was to connect the new identity with the existing branding of the company hosting the hackathon.
The visual language included a purple color palette and a distinctive logotype. After several iterations, I integrated the company’s acronym, GFY, into the QR code design, creating a subtle yet clear link between the two identities.
