Grow Copilot Adoption
Design and development of a mobile app to help users track their health metrics and maintain a healthy lifestyle. The app was designed to be user-friendly, visually appealing, and packed with features to support users in their health and wellness journey.
Copilot Growth
$1.578 billion (2019)
Context
Microsoft aimed to scale Copilot Chat to 100 million monthly active users by guiding commercial users into the experience through integration with Windows and M365 apps. The goal was to deliver a secure, integrated, and feature-rich LLM interface that enhances productivity across the Office suite.
My role
I initially focused on the Copilot Chat landing experience, helping users coming from other surfaces quickly understand its value and how it connects with Windows and Office entry points.
Over time, I expanded my role to own the end-to-end journey—orchestrating entry points across Word, Excel, and PowerPoint and landing on Copilot Chat.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
The development of the mobile health tracking app demonstrated the importance of balancing functionality and usability in app design. By focusing on creating an intuitive and engaging user experience, we were able to support users in achieving their health goals and maintaining a healthier lifestyle. The app's success underscores the value of thoughtful design and user-centric development in the health and wellness industry.